AI Video Tools Cost Comparison: 2024 Guide

AI Video Tools Cost Comparison: 2024 Guide

Looking for the best AI video tool in 2024? Here's a quick breakdown of the top platforms and their costs:

Tool Starting Price Video Minutes/Month Best For
Synthesia $29 10 mins Training videos, 120+ languages
HeyGen $29 15 credits (≈5 mins) Marketing, best avatar quality
Runway $15 625 credits Creative effects, short clips
Deepbrain $30 10 mins Corporate videos, presentations

Quick takeaways:

  • Want quality? HeyGen leads in avatar realism
  • Need languages? Synthesia offers 120+ options
  • Budget-friendly? Runway starts at $15/month
  • Corporate use? Deepbrain handles PowerPoint conversion

Free options available:

  • Synthesia: 3 mins/month
  • HeyGen: 5 mins/month
  • Runway: 125 one-time credits
  • Deepbrain: No free plan
Feature Comparison Synthesia HeyGen Runway Deepbrain
Video Quality High Very High Medium High
Ease of Use Medium High Low Medium
Price Value Good Fair Good Fair
Processing Speed Fast Fast Medium Medium

Save money by:

  • Going annual (20-30% off)
  • Starting with free trials
  • Using built-in templates

Synthesia: Plans and Costs

Synthesia

Here's a breakdown of Synthesia's 2024 pricing options:

Plan Monthly Price Video Minutes Key Features
Free $0 3 min/month • 6 AI avatars
• 130+ languages
• 60+ templates
Starter $29 10 min/month • 70+ AI avatars
• Avatar Builder
• AI Video Assistant
Creator $89 30 min/month • 90+ AI avatars
• Custom fonts
• Branded share pages
Enterprise Custom Unlimited • 140+ AI avatars
• Teams access
• 1-click translations

Want to save money? Go for annual billing. You'll pay $27/month on Starter and $67/month on Creator plans.

Each plan serves different needs:

Plan Best For Team Size
Free Platform testing 1 editor
Starter Small businesses 1 editor + 3 guests
Creator Content teams 1 editor + 5 guests
Enterprise Large organizations Custom team size

Watch out for these extra costs:

  • More video minutes (available as add-ons)
  • Custom avatar creation (Enterprise plan only)
  • Extended media library access

Who uses Synthesia? Over half their clients come from S&P500 companies - specifically L&D and Corporate Communications teams making training and policy videos.

What makes Synthesia different?

  • Works in 120+ languages and accents
  • Videos with natural lip-sync
  • Text-to-video conversion
  • Mix of stock and custom avatars

Main limits to know:

  • Free plan: just 3 minutes per month
  • Starter plan: limited team features
  • Custom avatars: only for Enterprise users

2. HeyGen: Plans and Costs

HeyGen

Here's what HeyGen offers in 2024:

Plan Monthly Price Annual Price Video Credits Video Length
Free $0 $0 1 credit/month Up to 1 min
Creator $29 $24/month 15 credits Up to 5 min
Team $149 $120/month 30 credits Up to 20 min
Enterprise Custom Custom Custom Up to 60 min

Each plan comes with different features:

Feature Free Creator Team Enterprise
AI Avatars Basic set Instant avatars Premium avatars Custom studio avatars
Video Quality Standard 1080p 4K 4K + Custom
Workspace Single user Single user Multi-user Multi-user
Generation Speed Standard Fast Faster Fastest
Support Live chat Email Priority Account manager

What You Get:

  • 80+ languages
  • 100+ AI avatars
  • Multi-scene videos
  • Video translation
  • Brand tools (Team and up)

What You Can Create:

  • Training videos
  • Marketing videos
  • Sales decks
  • Product demos
  • Educational content

Good to Know:

  • Want more credits? You can buy them
  • Need custom avatars? Available for Team/Enterprise
  • Want API access? Team/Enterprise only
  • Looking to save? Go annual for 20% off

Each plan has its limits. Free users get 1 credit per month. Creator plan users can't add team members. Team plan stops at 30 credits monthly. Video length depends on your plan - from 1 minute (Free) up to 60 minutes (Enterprise).

Enterprise users: Your price depends on what you need. Talk to HeyGen's sales team for a custom quote.

3. Runway: Plans and Costs

Runway

Here's what you'll pay for Runway in 2024:

Plan Monthly Price Annual Price Credits Storage
Basic Free Free 125 one-time 5GB
Standard $15 $12/month 625/month 100GB
Pro $35 $28/month 2250/month 500GB
Unlimited $95 $76/month Unlimited 500GB
Enterprise Custom Custom Custom Custom

Want to know what you get? Here's a breakdown:

Feature Basic Standard Pro Unlimited
Video Projects 3 max Unlimited Unlimited Unlimited
Export Quality 720p 4K 4K + ProRes 4K + ProRes
Gen-1 Video Length Up to 4s Up to 4s Up to 4s Up to 4s
Gen-2 Video Length Up to 16s Up to 16s Up to 16s Up to 16s
Gen-3 Alpha No Up to 10s Up to 10s Up to 10s
Green Screen No Yes Yes Yes

Pick Your Plan:

The Basic plan lets you try things out. The Standard plan works for hobbyists and small teams. Need more power? Go Pro for professional features. If you're pumping out lots of videos, grab the Unlimited plan. Big company? The Enterprise plan comes with custom features and better security.

Quick Facts:

  • Lock in 20% savings with yearly billing
  • Stop whenever - you keep access until your billing ends
  • No money back for unused time
  • Need more credits? Buy them separately
  • Enterprise comes with SSO and faster support

Note: Prices shown are from October 17, 2024. Check Runway's website for the latest rates.

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4. Deepbrain: Plans and Costs

Deepbrain

Here's a breakdown of Deepbrain AI's pricing in 2024:

Plan Monthly Price Annual Price Video Limits Key Features
Starter $30 $24/month 10 mins/month 6 scenes/video, 100+ AI avatars, 80+ languages
Pro $225 $180/month 90 mins/month 25 scenes/video, API access, priority processing
Enterprise Custom Custom Custom Custom AI avatar, 50 scenes/video, 24/7 support

Let me break down what you get with each plan:

Feature Starter Pro Enterprise
Max Video Length 10 mins 20 mins Custom
Scenes Per Video 6 25 50
AI Avatars 100+ 100+ Custom avatar
Languages/Voices 80+ 80+ 80+
Watermark No No No
API Access No Yes Yes
Priority Support No Yes 24/7

Each plan comes with:

  • MP4 and WAV exports
  • PowerPoint to video conversion
  • One-click subtitles
  • Chromakey support
  • No credit card for trial

Want to save money? Here's how:

  • Go for yearly billing (20% off)
  • Test with the Starter plan first
  • Convert PowerPoints to save time
  • Make videos in batches

Who should buy what:

  • Starter: Perfect for solo creators and small teams
  • Pro: Built for marketing teams who need more power
  • Enterprise: Made for big companies that want it all

Prices shown are from April 2024. Check Deepbrain's website for the latest.

What Works and What Doesn't

Let's break down how these AI video tools stack up against each other:

Tool Strong Points Weak Points Best For
Synthesia - 140+ AI avatars
- 120+ languages
- Screen recorder integration
- Takes time to master
- Less control over output
- Basic lip sync
Business presentations, training videos
HeyGen - Top-tier avatars
- ChatGPT script integration
- Better lip sync
- More expensive
- 5-minute video limit (basic)
Marketing videos, social posts
Runway - Text-to-video feature
- Timeline editor
- Motion brush tool
- Videos can look warped
- Only 3-4 second clips
- Motion looks off
Creative projects, quick effects
Deepbrain - ChatGPT integration
- 80+ languages
- PowerPoint converter
- Stiff avatars
- Limited scenes
- Basic editing
Corporate videos, simple presentations

Here's how they perform in key areas:

Feature Synthesia HeyGen Runway Deepbrain
Video Quality High Very High Medium High
Ease of Use Medium High Low Medium
Processing Speed Fast Fast Medium Medium
Price Value Good Fair Good Fair
Free Plan Limited demo 3 videos/month 125 credits No

Bottom Line:

  • HeyGen = Best video quality but costs more
  • Synthesia = Perfect for training videos
  • Runway = Great for short, creative clips
  • Deepbrain = Good for basic business videos

Here's what you get each month:

Plan Type Synthesia HeyGen Runway Deepbrain
Basic 10 mins 5 mins 650 credits 10 mins
Pro 30 mins 60 mins Unlimited 90 mins
Enterprise Custom Custom Custom Custom

Quick Tips:

Want the best quality? Go with HeyGen. Need lots of languages? Pick Synthesia. Making creative shorts? Try Runway. Just need basic corporate videos? Deepbrain works fine.

Final Thoughts

Here's what you need to know about AI video tools in 2024:

Budget Level Best Tool Why Choose It Monthly Cost
Starter Pictory AI Text-to-video focus, good for beginners $19
Mid-Range Synthesia Most languages (130+), high G2 rating (4.8/5) $29
Professional HeyGen Best avatar quality, ChatGPT integration $89
Enterprise DeepBrain PowerPoint conversion, business focus Custom

Let's break down who should use what:

Small Teams & Creators

  • Pictory AI works best for basic video needs
  • Want multiple languages? Go with Synthesia
  • Try HeyGen's free plan first (3 videos/month)

Marketing Teams

  • HeyGen = best for social media
  • Need global reach? Synthesia handles 130+ languages
  • Want quick creative clips? Runway gives you 650 credits monthly

Enterprise Teams

  • DeepBrain shines in corporate training
  • Synthesia cuts costs on big video projects
  • HeyGen leads in custom avatar quality

Here's a quick cost breakdown:

Monthly Video Needs Recommended Plan Monthly Cost Video Minutes
Light Use Pictory Basic $19 1,800
Medium Use Synthesia Personal $29 10
Heavy Use HeyGen Business $89 60
Custom Projects Enterprise Plans Custom Unlimited

"Creating different avatars in other languages has allowed me to make channels for my websites in English, Spanish and Portuguese. It's amazing, before Synthesia I never thought of having this. I recommend this application 100%." - Arturo V.

Save Money By:

  • Testing with free trials first
  • Picking annual plans (20-30% off)
  • Only buying extra minutes when needed
  • Using built-in templates

Quick Note: These prices and features show early 2024 data. Always check the latest offers before buying.

FAQs

What is the best free AI video generator?

Let's look at the top free AI video tools you can use right now:

Tool Best For Platform Key Features
Fliki Social media videos Web Text-to-video, social media templates
Peech Content marketing Web (Chrome) Content repurposing, auto-captions
Synthesia Digital avatars Web 130+ languages, custom avatars
Vyond Animated characters Web Character animation, scene builder

Here's what you should know about free plans:

They come with some strings attached:

  • Videos include watermarks
  • You get basic templates only
  • Short video length limits
  • Simple editing features

Want to save money? Here's how:

  • Test drive free trials first
  • Use pay-per-video options when needed
  • Watch for deals (InVideo's Plus plan: $20/month)
  • Shop around (DeepAI PRO starts at $4.99/month)

The AI video market hit $554.9 million in 2023. Pick your tool based on what you need to create - whether that's social media clips, marketing videos, or avatar presentations.

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