Jon Uriarte is a London-based digital artist with over 15 years of experience in the film and TV industries. He holds a master's degree in Arts and Technologies of Image from Paris VII University. **1️⃣ Sora is most powerful when:** "It's about finding the right balance between being specific about the exact look you want—an area where it really excels—and allowing yourself to be surprised by what emerges from it." **2️⃣ The most exciting thing about what I created is:** "For this video, I started by working on shots of people flying in plastic chairs, a recurring theme in my work. I was amazed by the visuals Sora generated—the photographic quality and texture. It creates images that feel so organic with remarkable accuracy." **3️⃣ How Sora impacted the creative process:** "I was surprised by how smoothly the process of developing an idea flowed. I had a clear vision of certain 'frames,' but as I worked on them, it became easy to imagine new ones. For me, it's very similar to writing or daydreaming."

OpenAI @openai

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